Senior Lecturer, MarketingUniversity Calendar staff
6
Unilorin publications
8
Citations, all work
2
h-index
0
i10-index
Works on
Digital Marketing and Social MediaTechnology Adoption and User BehaviourConsumer Behavior in Brand Consumption and IdentificationSports, Gender, and Society
Publications
A selection from 6 publications carrying a University of Ilorin affiliation.
Most cited
- The Influence of Social Media Sites on Consumer Buying Behavior in Shoprite Nigeria LimitedMulikat Abdulraheem, Ebun Omoniyi Imouokhome · 2021 · Binus Business Review · 6 citations · free to read
- Digital marketing factors and buying behaviour in the fashion industry: Evidence from GEN Z consumers in AfricaMulikat Abdulraheem, Ebun Omoniyi Imouokhome, Tajudeen Alaburo Abdulsalam · 2025 · Ekonomski pogledi · 2 citations · free to read
- Economic Impact of Covid-19 Pandemic on Sports Tourism in Kwara State, NigeriaMulikat Abdulraheem, Falaye Elijah Kayode · 2022 · COMPETITOR Jurnal Pendidikan Kepelatihan Olahraga · 0 citations · free to read
- Dynamism of Sports Marketing on Organization of Professional Football clubs in Kwara State NigeriaMulikat Abdulraheem · 2022 · COMPETITOR Jurnal Pendidikan Kepelatihan Olahraga · 0 citations · free to read
Most recent
- SOCIAL MEDIA PLATFORMS AND DEMOGRAPHIC PROFILE OF CUSTOMERS IN SHOPRITE NIGERIA LIMITEDMulikat Abdulraheem, Imouokhome Omoniyi Ebun · 2019 · 0 citations
- SOCIAL MEDIA PLATFORMS AND DEMOGRAPHIC PROFILE OF CUSTOMERS IN SHOPRITE NIGERIA LIMITEDMulikat Abdulraheem, Imouokhome Omoniyi Ebun · 2019 · 0 citations
- GREEN MARKETING AND CONSUMER BUYING BEHAVIOUR: EVIDENCE FROM QUOTED FIRMS IN NIGERIAN BEVERAGE INDUSTRYYusuf Ismaila Mustapha, Mulikat Abdulraheem, Olusola Joshua Omolekan · 2017 · 0 citations
- GREEN MARKETING AND CONSUMER BUYING BEHAVIOUR: EVIDENCE FROM QUOTED FIRMS IN NIGERIAN BEVERAGE INDUSTRYYusuf Ismaila Mustapha, Mulikat Abdulraheem, Olusola Joshua Omolekan · 2017 · 0 citations
Elsewhere
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6 of this researcher’s 7 indexed publications carry a Unilorin affiliation. Matched to the University Calendar 2024–2028 entry “Mulikat Abdulraheem, Senior Lecturer, Department of Marketing”.