Professor, MarketingUniversity Calendar staff
11
Unilorin publications
185
Citations, all work
8
h-index
7
i10-index
Works on
Customer Service Quality and LoyaltyMarketing and Advertising StrategiesEntrepreneurship Studies and InfluencesConsumer Retail Behavior Studies
Publications
A selection from 11 publications carrying a University of Ilorin affiliation.
Most cited
- Supplier relationship management and organizational performance of hospitals in an emerging economy contextStephen Oduro, Kwamena Minta Nyarku, Rotimi Ayodele Gbadeyan · 2020 · Journal of Modelling in Management · 21 citations · free to read
- Health Care Marketing and Public Relations in Not for Profit Hospitals in NigeriaRotimi Ayodele Gbadeyan · 2010 · International Journal of Business and Management · 12 citations · free to read
- Small Scale Farming and Agricultural Products Marketing for Sustainable Poverty Alleviation in NigeriaJ. A. Bamiduro, Rotimi Ayodele Gbadeyan · 2011 · Canadian social science · 5 citations · free to read
- Entrepreneurship Practice: As a Means of Poverty Reduction in Southwestern NigeriaPopoola Mufutau Akanmu, Aminu Nassir Brimah, Rotimi Ayodele Gbadeyan · 2018 · Business Ethics and Leadership · 1 citation · free to read
Most recent
- Linking environmental consciousness to sustainable consumption through green purchase intention: Evidence from North-East NigeriaButali Usman, Mustapha Yusuf Ismaila, Rotimi Ayodele Gbadeyan · 2026 · Journal of Economics and Management · 0 citations · free to read
- Green Marketing Strategies and Sustainable Purchasing Behaviour: Evidence from FMCG Consumers in North-East NigeriaButali Usman, Yusuf Ismaila Mustapha, Rotimi Ayodele Gbadeyan · 2025 · Gusau International Journal of Management and Social Sciences · 0 citations · free to read
- A Study on Sources of Health Financing in Nigeria: Implications for Health care Marketers and PlannersRotimi Ayodele Gbadeyan, Mukaila Ayanda Aremu, Johnson Olabode Adeoti · 2016 · Journal of Economic and Business Research · 1 citation · free to read
Elsewhere
OpenAlex record 1OpenAlex record 2OpenAlex record 3OpenAlex record 4OpenAlex record 5ORCID 0000-0002-2512-4849
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11 of this researcher’s 34 indexed publications carry a Unilorin affiliation. The index holds this researcher under 5 separate records (A. R. Gbadeyan, Gbadeyan Rotimi A., Gbadeyan Rotimi Ayodele, R. A. Gbadeyan, Rotimi Ayodele Gbadeyan), which are combined here. An ORCID attached to every publication prevents this splitting. Matched to the University Calendar 2024–2028 entry “R. A. Gbadeyan, Professor, Department of Marketing”.