Yusuf Ismaila Mustapha

Works on

Publications

A selection from 14 publications carrying a University of Ilorin affiliation.

• Celebrity Endorsement on Consumers' Perception and Attitude towards Globacom Telecommunication Products in Ilorin Metropolis
  Y. I. Mustapha · 2021 · Vidyodaya Journal of Management · 5 citations · free to read
• Brand ambassador and customer patronage of FMCGs: mediating effect of advertisement believability
  Yusuf Ismaila Mustapha, Binta Oziohu Issa · 2021 · Journal of Business · 3 citations · free to read
• Determinants of Access to Finance among Manufacturing Micro, Small and Medium Enterprises in Nigeria
  O. F. Bello, Y. I. Mustapha · 2021 · Kelaniya Journal of Management · 3 citations · free to read
• Impact of Islamic Marketing Strategies on Firm Performance: Evidence from Jaiz Bank, Plc. Nigeria
  Mustapha Yusuf Ismaila, Abdulazeez Olamide Abdulquadri · 2024 · Shirkah Journal of Economics and Business · 1 citation · free to read

• Linking environmental consciousness to sustainable consumption through green purchase intention: Evidence from North-East Nigeria
  Butali Usman, Mustapha Yusuf Ismaila, Rotimi Ayodele Gbadeyan · 2026 · Journal of Economics and Management · 0 citations · free to read
• Green Marketing Strategies and Sustainable Purchasing Behaviour: Evidence from FMCG Consumers in North-East Nigeria
  Butali Usman, Yusuf Ismaila Mustapha, Rotimi Ayodele Gbadeyan · 2025 · Gusau International Journal of Management and Social Sciences · 0 citations · free to read
• Influence of celebrity endorsement and digital marketing on youth purchasing decisions: a comparative study of Ikorodu area
  Mustapha Yusuf Ismaila, Olowo Ahmed Abdulganiyu, Abdulazeez Olamide Abdulquadri and others · 2022 · Economía & Negocios · 1 citation · free to read
• H. alal¯ Marketing Practices and Performance of Cooperative Societies in Ilorin Metropolis, Kwara State, Nigeria
  Mustapha Yusuf Ismaila, Abdulazeez Sodiq Olamilekan, Abdul Falilat Ajoke · 2020 · Journal of Islamic Business and Management · 0 citations · free to read
• Social Media and Consumers Buying Behaviour: Empirical Proof from Tertiary Institutions in Kwara State
  Mustapha Yusuf Ismaila · 2020 · Namibia Journal of Managerial Sciences · 0 citations · free to read
• Determinants of Board Size and Its Composition: Evidence from Nigerian Manufacturing Sector
  Y. I. Mustapha, Aliyu I. Nafiu, Falilat Ajoke Abdul and others · 2020 · Kelaniya Journal of Management · 1 citation · free to read

Elsewhere

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14 of this researcher’s 27 indexed publications carry a Unilorin affiliation. The index holds this researcher under 5 separate records (Mustapha Yusuf Ismaila, Y. I. Mustapha, Yusuf Ismail Mustapha, Yusuf Ismaila Mustapha), which are combined here. An ORCID attached to every publication prevents this splitting. Matched to the University Calendar 2024–2028 entry “Y. I. Mustapha, Professor, Department of Marketing”.